
Sales Brochure
The 6 good reasons to exhibit at the 19th edition of the Cheese and Dairy Products Show
The leading trade show for the dairy industry
Created in 1991 by cheese-maker Alain Dubois, the Cheese and Dairy Products Show is the must-attend event for all cheese and dairy professionals. It is a genuine business platform dedicated to the entire value chain, bringing together producers, refiners, importers, distributors and wholesalers in a friendly and professional atmosphere.
Organised with the support of key players in the dairy industry, the show has experienced continuous growth for over ten years: +85% increase in exhibitors between 2010 and 2024, +58% increase in trade visitors and +89% increase in international buyers.
Meet qualified buyers from around the world
At the last edition, the show welcomed 8,500 professionals who came to meet their suppliers and discover new ones, discover new products and forge new partnerships. Cheese makers, restaurateurs, importers, exporters, distributors, supermarket buyers and specialist retailers come together to exchange ideas and develop their businesses.
Among the buyers present in 2024 were: Fromagerie Laurent Dubois, Fromagerie Quatrehomme, as well as Whole Foods Market (Canada), Wegmans Food Market (United States), Peterson Cheese, Marks & Spencer, Sainsbury's (United Kingdom), Monoprix, Biocoop, Galeries Lafayette Le Gourmet, La Grande Épicerie de Paris, Les Grands Buffets, Disneyland Paris, Formaje (Spain), Esselunga Spa (Italy), Calendar Cheese Company (Australia), Dupont Cheese (Belgium) and many other major players in specialised and high-end distribution.
Key figures for the 2024 edition:
- 96% of visitors satisfied with the show
- 96% of visitors satisfied with the quantity and quality of exhibitors
- 21% of visitors from abroad
- Top 5 visiting countries: France, Italy, Belgium, Spain, Switzerland, Netherlands
2024 visitor survey
Grow turnover and expand your network
The Cheese and Dairy Products Show is above all a business accelerator. Visitors come to buy, discover and exchange ideas with passionate exhibitors.
Some figures:
- 98% of visitors want to return in 2026
- 87% of visitors consider the show to be important for their business
- 97% of exhibitors share this opinion
- An average of 74 contacts made during the show
Visitor and exhibitor surveys 2024.
It is a concrete opportunity to develop your reputation, enrich your network of distributors and boost your sales.
Launch or test cheese creations
The show is the ideal platform to present your new products, test your innovations and gather feedback from professionals.
- 74% of visitors come to discover new French products
- 52% come to discover new international products
- 34% of exhibitors are new, from 11 countries
Visitor and exhibitor surveys 2024.
Since 2016, the Coups de Cœur competition has been highlighting the most remarkable products presented by exhibitors. Selected by a jury of experts, these favourites reward creativity, quality and boldness.
Gain visibility thanks to strong media coverage
Each edition benefits from exceptional media and digital visibility. More than 100 journalists and influencers attend to report on the trends and new products at the show.
- Nearly 300 press publications in 2024: Linéaires, Profession Fromager, France 3, Sud-Ouest, Ouest France, La Montagne, etc.
- A community of more than 16,950 followers on social media
- Exhibitor profiles and video reports broadcast before, during and after the event
The show offers you a powerful opportunity to promote your brand and your products.
Located in Paris, the show offers an exceptional international window. Easily accessible by car, train or plane, Paris Expo Porte de Versailles welcomes visitors from all over France and abroad.
- A prime location for networking in the heart of the capital
- A friendly atmosphere conducive to business
- An ideal setting to showcase your cheeses and dairy products
Close proximity to the International Market of Rungis, the largest fresh produce market in the world



Your profile EXHIBITOR

