Which is the best trade show to exhibit at? What KPIs should you track (leads generated, sales, etc.)? How do you calculate your ROI? How do you prepare for a trade show? We share all our tips with you!
Map of French cheeses

Identify the right show

Decided to make trade show media part of your marketing strategy? Ask yourself the right questions to select the event best aligned to your goals and expectations.
Checklist and tips for the professional

Make the most of your show

  • Selecting your trade show
  • Prioritize whos that serve your objectives
  • Put the visitor experience at the heart of your strategy
  • Track your KPIs
  • Plan for post-show sales follow-ups
  • Get your teams fired up
Find out how to optimize your participation
Visitors during the show with the exhibitors.
"The challenge lies in having something new to say at the event. That takes a lot of preparation so nothing’s left to chance."
Alexandre Cartier
Business Manager at Sun’Agri
Logo Sun Agri
Visitors talking with an exhibitor.

Sucess after the show

Did you know?

81% of contracts are signed in the 10 months following a trade show or exhibition

Find out 10 actions after the show
A smiling woman

Your profile EXHIBITOR

Consult all the information relating to the organization of your participation.
Your participation
Visitors to the Cheese and Dairy Products Show

Your profile VISITOR

Join the community of cheese and dairy products professionals.
Register for 2026